Large organizations normally use agencies for their media buying. All bookings, purchasing and coordinating is done through these agencies.

Transparency is the most crucial element in this transaction as the client has to place a lot of confidence in the media agency to let him promote his media interests and investments so as to ensure the greatest possible benefit.

Our mission consists in establishing or re‐establishing confidence between media agencies and their customers using our proven methodology.

Media Audit is the process of determining whether the media purchased by a client via their agency appears correctly and at a fair market value. There are 3 types of media auditing:

1. Media Agency Reviews and Benchmark Pool Auditing – Review of media agencies performance against a benchmark or industry best practices.
2. Contract compliance audit – Audit of the contractual agreement and whether the agency has delivered on their obligations.
3. Financial audit – verification of all spending done by the agency that are relevant to the client.

ZA has been performing media audits for the past decade for one of the largest multinational company in Pakistan. We have identified non-compliance and added value at each stage of the audit which was duly recognized and appreciated by the client.